Marketing Your Practice : The Essentials

Webinar

19 May 2026

6:00PM - 7:30PM

Part one of a three-part marketing series aimed to provide a roadmap for Experts to build brand authority, win high quality instructions, and master modern digital tools while maintaining professional integrity.
This session is for aspiring and established Expert Witnesses who want to strengthen their professional positioning, refine their profile, and attract higher value instructions.

This panel session explores the essential building blocks of developing a strong and credible Expert Witness brand. Through a dynamic, multi-perspective discussion, the panel will unpack the mindset, practical tools, and strategic decisions that shape how experts present themselves

We are thrilled to welcome guest speakers:

Jamie Paterson, CEO, Genetix

Amy Taylor, Head of Marketing, Somek Associates

Chris Turner, Aviation Expert

Dr Sandeep Sanghera, Founder, British Medical Experts

The session will be chaired by Simon Berney-Edwards, CEO, EWI

Key areas covered:

  • Identifying your niche and defining a value proposition that stands out
  • Understanding the competitive landscape
  • Developing a clear Unique Selling Point (USP)
  • Creating an impactful Expert Witness CV and profile that showcase your expertise
  • Recognising how administrative processes, from Terms of Engagement to enquiry handling influence professional image
  • Exploring pricing strategy and market expectations
  • Understanding the principles behind premium positioning
  • Participating in a live Q&A to gain tailored advice and practical takeaways 
CPD 1.5

Non-Members: £52.50 / Members: £37.50

Marketing Series Bundle Offer £15 OFF - all three sessions in the series must be added to the basket and booked at the same time.

View the other sessions:

Part 2: The Legal Perspective
Part 3: Going Digital

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Training and Events - Cancellation Policy

  • Cancellations received more than 50 business days prior to the event – A full refund will be given.
  • Cancellations received 26 -50 business days prior to the event – A 75% refund will be given.
  • Cancellations received 16-25 business days prior to the event – A 50% refund will be given.
  • Cancellations received less than 15 business days prior to the event – no refund will be given.

Please note, any delegates who do not attend on the day will not receive a refund.  Access to the event will be denied if payment in advance has not been made. Online events are recorded and will be made available to delegates for two years from the date of the event.

The EWI reserve the right to cancel any event with a minimum of 3 business days’ notice and will provide a full refund to delegates.

Code of Conduct
The Expert Witness Institute (EWI) is committed to providing an inclusive, safe and harassment free event for participants (members and non-members) and speakers regardless of disability, race, gender identity, religion and any characteristics as outlined in The Equality Act 2010. If you witness or experience harassment, please speak to a member of the team immediately so that the issue can be investigated and if necessary, steps can be taken to remove the participant(s).

Disclaimer

Event content is provided to members and non-members of the Expert Witness Institute in support of their work. It represents the Institute’s view of good practice in a particular area, and members are not obliged to follow it. It does not constitute legal or professional advice and should not be relied upon as a substitute for legal advice. Whilst care has been taken to ensure that the content is accurate, up to date, and useful, the Expert Witness Institute will not accept any legal liability in relation to it. If specific advice or information is required, then a suitably qualified professional should be consulted.

For our full Terms and Conditions, including details of when bookings may be transferred and photography/filming, please see our Full Events Terms and Conditions