What is digital marketing? All marketing efforts that occur on the internet connecting you with potential customers using forms of digital communication such as email, social media, search engines and websites.
This event is aimed at both members and non-members. Those new to expert witness work or those wanting to refresh their digital marketing ideas.
Why should you do it? Nowadays customers expect brands to have some form of online presence and they rely on it as a way to learn about brands, and it ultimately influences their decision whether to buy.
Reputation and referral is gold dust for Expert Witnesses, but you cannot get too complacent. Digital marketing helps you reach a large audience and target prospects more likely to buy your services.
How can you do it? In this session we’re going to discuss how to build your brand on social media, the importance of a website and it’s links to search engines, adding structure to email marketing and effective targeted advertising. It’s important to then monitor and measure the results to ensure whatever budget you have is being spent wisely.
Cost:
Member £35
Non-member £50